In the former Yugoslavia, the most famous cigarettes turned upside down - Here's why!

During the 1960s, the SFRY had 15 tobacco factories that produced incredible 145 brands of cigarettes, so it is not surprising that more domestic smokers smoked from foreign ones.

Among the most well-known, and most probably, the highest quality tobacco products were those made in Zagreb, Sarajevo and Nis. By far the best-selling were "Drava" cigarettes, and among the more popular were "Morava".

Those with perhaps a little more dinar then afforded foreign cigarettes. Among the Croatian manufacturers, "Jadran" and "Opatija" were among the most popular.

The imagination of Yugoslav producers

Soft packages were conceived as intended for workers, mostly due to their slightly cheaper prices, as well as packages that were easier to push into their pockets. Among the Yugoslav brands, the so-called. Workers' cigarettes came in among the smokers, the famous "Filter 57", which differed from others by one originality - they were turned upside down.

It was not a random error that was repeated, but the practicality was again directed to workers who had most often had dirty hands. So they would only turn around the box and extract a cigarette they would catch at the top, and a clean filter would easily be put into the mouth. After the war, most brands and factories failed.

• 11 Feb, 2018
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